Turning Clients Into Die-Hard Fans - Jean-Baptiste Jaussaud - Profit Talks #5
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Jean-Baptiste Jaussaud is an entrepreneur and economist, President of Compagnie Générale des Savonneries et des Huileries, and Founder of MuSaMa - the Museum of Marseille Soap. He is also the co-founder and chair of the school of Legitimacy Entrepreneurship at the Aix Marseille Université. We talk about concepts of risk, brand resilience and entrepreneurial legitimacy; in the finance, lifestyle (cosmetics, fashion, gastronomy, tourism), biotechnology and media sectors, how he has revived old brands into new models of business by buying cheap trademarks into profitable business, and much more!