John Chisholm is an entrepreneur, investor and founding CEO of John Chisholm Ventures. In 1992 John founded Decisive Technology (now part of Google), a pioneer in online surveys, and in 1997, CustomerSat (now part of Confirmit), a leading provider in enterprise feedback management. He started his career in engineering and management positions at GE and HP, followed by consulting to high-tech companies such as IBM, Microsoft, Xerox, and Netapp. Past president and chair of worldwide MIT Alumni Association; trustee of MIT and Santa Fe Institute. He is the author of Unleash Your Inner Company, a popular guide to discovering, launching, and scaling your ideal business.